Combining the format of What The with the original four colorway styles of the Air Jordan, the Air Jordan 4 Retro What The 4 is a collaborative effort that brings plenty of retro style. This format has been seen on several different Nike shoes, though the color palette used with it is rare. Common, iconic colors such as Cement Grey, Varsity Red and Military Blue make the shoe instantly recognizable and distinctly Air Jordans. The aesthetic is present along the leather uppers, the Jumpman logos on the heel and tongue and the signature lacing wings.